700 River
Brand Launch & Experience Design
Produced under HAUS OF PARK
700 River wanted to enter the market as more than a real-estate development and establish itself as a cultural landmark.
The Challenge
Launch a luxury residential tower to a culture-forward audience oversaturated with traditional real-estate marketing, where memorability and emotional relevance are rare.
The Approach
We positioned the launch as a cultural event rather than a promotional moment. By aligning architecture, live performance, and narrative design, the experience treated the building as a stage, inviting guests to engage with 700 River as both a physical space and a living story.
Creative Execution
A multi-sensory launch designed to be experienced live and extended digitally.
Cinematic Hero Film
A cinematic short film weaving architecture, lifestyle, and place—positioning 700 River as an elevated way of living rather than a real-estate product. The film served as both narrative anchor and amplification asset for the launch.
Interactive Launch Event
A rooftop launch experience transformed into a cultural moment, featuring live music by a local band, immersive staging, and curated flow through the space. Guests were participants, generating organic engagement that extended the launch well beyond the event itself.
Branded Assets
A flexible suite of branded assets supported the launch across digital, print, and environmental touchpoints—maintaining narrative consistency while adapting to different moments of engagement.
The Outcome
The event attracted both Austin’s real-estate and taste-maker communities, establishing 700 River as a destination rather than a conventional development. With this kind of launch, we helped create a refined narrative and visual foundation the brand could continue to build from.