Trekking Group

Social Expression & AI Motion

Produced under HAUS OF PARK

We partnered with The Trekking Group, operators of outdoor adventure parks across Canada, to shape a social expression for the brand across digital platforms, setting the foundation for how the brand shows up in motion.

Digital billboard with a colorful space-themed design showing two people, a woman and a man, jumping and smiling with the text 'Imagination Meets Elevation'. The billboard is on a street corner against a blue sky.

A promotional bus with children playing on a trampoline inside, with one child jumping and another reacting with surprise, advertising the largest outdoor trampoline in North America.

The Challenge

Outdoor adventure is physical, sensory, and embodied—qualities that rarely translate to social. The challenge was to move beyond static OOH imagery and build a digital presence capable of expressing movement and scale.

Young boy wearing a superhero costume with a red cape, navy blue shirt, gray shorts, red sneakers, and a navy cap, appearing to fly or jump.

The Approach

We treated each image as a spark—stretching moments, bending perspective, and pulling movement from stills. Rather than chase polish, static visuals became small stories designed to move as people do in real life.

Using owned photography and AI-assisted remixes, we built a modular social system that scales across formats and placements.

Creative Execution

The Outcome

The Trekking Group emerged with a distinct social identity grounded in motion and visual play. Their parks gained a storytelling system that grows with them that’s adaptable across seasons, locations, and new expressions of the brand. A digital world built to move people back into nature.