PORTFOLIO
Narrative DesigNVisual SYSTEMSEditorial StrategyCandid OBSERVATIONThe goal is coherence that lasts. Work that feels confident without being loud, expressive without being fragile, and designed to engage rather than chase attention.
Selected Projects
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![A cityscape at sunset with a river running through it, multiple bridges crossing the river, and high-rise buildings on the right side of the image.]()
700 River
A narrative-led launch reframing a real estate development as a cultural destination.
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![A poster on a brick wall advertising a lost bike, with a photograph of a white bicycle with a wicker basket, and contact information @niclaloux.]()
Nicolas Laloux
A social activation reintroducing a heritage wine brand through a playful digital-physical experience.
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![Child jumping on a trampoline surrounded by colorful safety nets and trees.]()
The Trekking Group
A digital storytelling system translating outdoor play into expressive, social-first content.
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![Four geometric 3D shapes in a grid, each on a colorful background: a blue diamond-shaped polyhedron, a teal star-shaped object, a blue star-shaped object, and an orange polyhedron with a sphere in the center.]()
Regulated CPG Brand
Design systems and campaign frameworks for a regulated product portfolio across Canada.
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![Man in a black suit holding a microphone and a remote, speaking at a conference indoors with large windows in the background.]()
British Multinational
Narrative frameworks and content design aligning internal communications to corporate strategy.
What I Practice
Clarity often comes from restraint. Knowing when to push and when to let an idea settle matters as much as the idea itself.
Photography Collections
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![A vintage Apple Macintosh Plus computer on a white shelf, with a black and white keyboard below and green plants around it, next to a colourful poster on a white wall.]()
Everyday Mythology
The modern folklore we pass daily.
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![White modern buildings with windows under a blue sky, laundry hanging on lines on the rooftop.]()
Quiet Geometry
Stillness, form, and the geometry of place.
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![A Dalmatian dog sitting on a yellow surface next to a person wearing black pants and light-colored sneakers, with the dog wearing a red and black harness.]()
Ordinary Spectacle
Humour, contrast, and unexpected urban scenes.
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![Person in a red coat with a backpack walking on a snowy sidewalk under a concrete bridge.]()
Structured Stories
Architecture, light, and fleeting human scale.
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![Three people walking on an escalator in front of a colorful stained glass window with vibrant, abstract patterns.]()
Colour Studies
Saturation, systems, and chromatic tension.
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![People walking on Millennium Bridge with St. Paul's Cathedral in London in the background, construction cranes in the cityscape.]()
City Rituals
Rhythm of movement in the everyday choreography.
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![Night view of a modern hotel building with numerous glass balconies and a sign that reads 'HOTEL' at the top.]()
Urban Silence
Moments where the city pauses and listens.
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![Silhouettes of five people walking along a hilltop near the ocean during sunset or sunrise.]()
Dreamed Places
Atmospheric, quiet, and memory-like.
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![A person jogging along the beach at sunset with the sun setting behind a mountain.]()
Soft Encounters
Brief human closeness and fleeting intimacy.
I help brands show up with intention by bringing strategy, style, and story together to shape work that stands up in reality.
Creative Direction & Storycrafting
Synden Hope-Johnston
Experience
Haus of Park
Youville Haussmann Park
Creative Director
present
Québecor Media
Creative Content Director
2021-2024
Narcity Media
Director, Digital Content Marketing 2016-2019
Director, Sponsored Content
2014-2016